Since 2002, they have helped vendors and retailers maximize their sales and profitability by providing innovative programs and services. They provide retailers with advice and insight into the latest trends, best-sellers, and merchandising tips to increase sales. Their multi-line sales approach offers variety and flexibility with the ease of one-stop shopping; by offering complimentary lines for each category they sell. They regularly work closely with the independent retailer to show new products, see how current lines are selling, and provide feedback and advice on merchandising strategies, displays, and activities to drive customers into the store.
Who is Priorities 2?
Priorities 2 was brought to life 22 years ago when founder Robin Risvold sought the perfect way to contribute to an industry she adored. Risvold has a philosophy of having highly trained sales staff working with retailers on all levels of the product experience. This includes placement, education, and merchandising- allowing them to build enduring, long-lasting relationships. Priorities 2 currently represents quality brands such as Boston International, the C and F family of brands, Amanda Blu & Co, Gift Essentials, and others.
Risvold speaks highly of what she does and says, "It is an amazing industry that affords us the ability to wear lots of different hats and try new approaches to business." She is looking forward to the next steps with Diverse Companies and the opportunities that may arise.
